Privacy policy

Scope of Application

I. Personal Information We Collect

1. Device & Browsing Data (Automatically Collected)
   • Device Parameters: Browser type, IP address, device model, OS, and time zone (to adapt product page display, e.g., mobile-optimized checkout flows).
   • Browsing Behavior: Visited product pages (e.g., "autumn knitwear," "high-waist jeans"), search keywords, cart/favorite actions (analyzed to recommend similar items, e.g., users who viewed "organic cotton tees" may receive new arrivals in the same fabric).
   • Technical Data: Cookies record preferences (e.g., preferred sizes, style tags) to prioritize related products on future visits.
2. Order & Personal Data (Provided by You)
   • Order Information: Name, shipping address, payment details, email, phone (for order processing, logistics updates, and after-sales support).
   • Optional Info: Body measurements (bust/waist), style preferences ("casual," "work commute"), used for personalized recommendations (e.g., figure-flattering cuts based on measurements).

II. How We Use Your Information

1. Order Fulfillment:
   • Process payments and arrange shipping (e.g., matching nearest warehouse by address for priority delivery of fragile items).
   • Send logistics updates and after-sales reminders (e.g., care instructions for leather products).
2. Personalized Experience:
   • Recommend similar products (e.g., accessories from the same collection as viewed "vintage dresses").
   • Send tailored offers (birthday-month discounts, repeat-purchase coupons).
3. Security & Optimization:
   • Monitor unusual payment patterns (e.g., multiple orders from the same IP, potentially indicating fraud).
   • Analyze browsing data (e.g., trending products) to optimize homepage layouts.

III. Information Sharing

1. Third-Party Partners:
   • Logistics Providers (UPS/USPS): Share shipping address and contact info only to ensure secure delivery.
   • Payment Platforms (PayPal/Visa): Encrypt payment data for transaction security.
   • Analytics Tools (Google Analytics): Anonymize browsing data (e.g., "User A viewed 20+ eco-friendly items") without personal identifiers.
2. Legal & Rights Protection:
   • Comply with court orders or regulatory requests (only when legally required).
   • Protect user rights (e.g., addressing malicious misuse of product images).

V. Your Privacy Controls

1. Data Management:
   • View/Update: Edit address and preferences in your account (e.g., updating measurements for more accurate recommendations).
   • Delete Request: Contact support to remove order records (where legally permitted).
   • Marketing Opt-Out: Use "unsubscribe" in emails to cancel new-arrival notifications (e.g., stop updates for a specific product line).
2. Cookie Settings:
   • Functional Cookies (e.g., save size selections): Recommended for a smoother experience.
   • Advertising Cookies: Can be disabled, but may reduce personalized suggestions.

VI. Data Security & Cross-Border Transfers

• Encryption: Payment info is SSL-encrypted; servers undergo regular security scans.
• Cross-Border Transfers: EU user data may go to the U.S., compliant with the Privacy Shield framework.
• Retention Periods:
  • Order info: Stored 2 years (for after-sales queries).
  • Browsing data: Anonymized and retained 6 months (to analyze trends).

VII. Minors' Protection

VIII. Policy Updates & Contact

• Updates: Changes post 7 days prior on the homepage; continued use confirms acceptance.
• Customer Support:
  • Email: Support@tpaapparel.shop (subject: "Privacy Inquiry + Order Number").
  • Phone: +1 310 980 7017 (Mon–Fri 9:00–18:00; dedicated line for data privacy concerns).