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Privacy policy
Scope of Application
This policy applies to users visiting tpaapparel.shop and making purchases, detailing how we collect, use, and share personal information—optimized for e-commerce to safeguard your data security and privacy rights.
I. Personal Information We Collect
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Device & Browsing Data (Automatically Collected)
- Device Parameters: Browser type, IP address, device model, OS, and time zone (to adapt product page display, e.g., mobile-optimized checkout flows).
- Browsing Behavior: Visited product pages (e.g., "autumn knitwear," "high-waist jeans"), search keywords, cart/favorite actions (analyzed to recommend similar items, e.g., users who viewed "organic cotton tees" may receive new arrivals in the same fabric).
- Technical Data: Cookies record preferences (e.g., preferred sizes, style tags) to prioritize related products on future visits.
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Order & Personal Data (Provided by You)
- Order Information: Name, shipping address, payment details, email, phone (for order processing, logistics updates, and after-sales support).
- Optional Info: Body measurements (bust/waist), style preferences ("casual," "work commute"), used for personalized recommendations (e.g., figure-flattering cuts based on measurements).
II. How We Use Your Information
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Order Fulfillment:
- Process payments and arrange shipping (e.g., matching nearest warehouse by address for priority delivery of fragile items).
- Send logistics updates and after-sales reminders (e.g., care instructions for leather products).
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Personalized Experience:
- Recommend similar products (e.g., accessories from the same collection as viewed "vintage dresses").
- Send tailored offers (birthday-month discounts, repeat-purchase coupons).
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Security & Optimization:
- Monitor unusual payment patterns (e.g., multiple orders from the same IP, potentially indicating fraud).
- Analyze browsing data (e.g., trending products) to optimize homepage layouts.
III. Information Sharing
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Third-Party Partners:
- Logistics Providers (UPS/USPS): Share shipping address and contact info only to ensure secure delivery.
- Payment Platforms (PayPal/Visa): Encrypt payment data for transaction security.
- Analytics Tools (Google Analytics): Anonymize browsing data (e.g., "User A viewed 20+ eco-friendly items") without personal identifiers.
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Legal & Rights Protection:
- Comply with court orders or regulatory requests (only when legally required).
- Protect user rights (e.g., addressing malicious misuse of product images).
V. Your Privacy Controls
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Data Management:
- View/Update: Edit address and preferences in your account (e.g., updating measurements for more accurate recommendations).
- Delete Request: Contact support to remove order records (where legally permitted).
- Marketing Opt-Out: Use "unsubscribe" in emails to cancel new-arrival notifications (e.g., stop updates for a specific product line).
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Cookie Settings:
- Functional Cookies (e.g., save size selections): Recommended for a smoother experience.
- Advertising Cookies: Can be disabled, but may reduce personalized suggestions.
VI. Data Security & Cross-Border Transfers
- Encryption: Payment info is SSL-encrypted; servers undergo regular security scans.
- Cross-Border Transfers: EU user data may go to the U.S., compliant with the Privacy Shield framework.
- Retention Periods:
- Order info: Stored 2 years (for after-sales queries).
- Browsing data: Anonymized and retained 6 months (to analyze trends).
VII. Minors' Protection
The site is not intended for users under 18. We will delete data if a minor registers, preventing purchases of high-maintenance, premium items.
VIII. Policy Updates & Contact
- Updates: Changes post 7 days prior on the homepage; continued use confirms acceptance.
- Customer Support:
- Email: Support@tpaapparel.shop (subject: "Privacy Inquiry + Order Number").
- Phone: +1 310 980 7017 (Mon–Fri 9:00–18:00; dedicated line for data privacy concerns).